 | It often takes a pair of fresh eyes to revitalize a program. Meagley Strategic Marketing can provide that new perspective. Here are examples of some recent clients, projects, and successes. | |
Large and Regional Law Firms
- Identified priorities and market niches with practice groups and developed work plans that improved the effectiveness of the attorneys' marketing efforts.
- Designed and conducted client interview program that resulted in improved relations with top clients and increased business.
- Conducted internal marketing audit, including interviews with attorneys and staff, and developed a long-term marketing road map that is being implemented by the firm's leadership. Recommendations led to restructuring the marketing director's responsibilities and resulted in a more effective position.
- Developed customized strategies for client interview and associate training programs. These supported the marketing director's leadership initiatives.
- Ongoing work with the client relations committee and marketing director has led to greater focus and success of various business development initiatives.
- Assessed internal systems and materials; interviewed lawyers, community members and clients; and delivered a marketing plan that is being implemented by the firm's leadership.
- Provided individual business development coaching to associates that strengthened relationships with referral sources and clients.
- Provided media training for the marketing staff in order to enhance their effectiveness working with the firm's attorneys.
- Counseled operations manager on strategies for enhancing divisional business plans for a large regional engineering firm.
- Assessed internal marketing needs and structure for large regional architectural firm; recommended restructuring of responsibilities and relationships; identified candidates for marketing director role; served as interim marketing director for six months.
- Project coordinator and writer for The Washington Life Science Fund Coalition Report (Formerly Bio 21) passed by the State Legislature in 2005, and for the 2003 and 2005 Economic Benchmarking Studies for the Technology Alliance.